How to Request Media Coverage For Your Event (With Templates)

“Don’t miss your chance to get EXTRA media exposure for your event! Follow these steps enhanced with templates to make your media coverage request a success!! #MediaExposure #SpreadTheWord #OrganizeYourEvent”

Jay Feldman | Lead Gen Jay
2 min readAug 30, 2023

Are you organizing an event and looking for ways to get media coverage? You’re not alone! Requesting media coverage is a great way to get more people to attend your event and spread the word about all the fun activities you’ve planned. Here’s a step-by-step guide on how to request media coverage for your event, along with some handy templates that you can use.

Step 1: Identify Your Targets

Before you start sending out media requests, you need to identify which media outlets you want to target. You should focus on outlets that are most likely to cover your event, such as local newspapers, radio stations, TV networks, and websites related to your event’s topic.

Step 2: Write Your Pitch

Now that you’ve identified your targets, it’s time to write your pitch. Your pitch should be concise and clearly explain why your event is worth covering. Make sure to include important details such as the date, location, and purpose of the event.

Step 3: Craft Your Request

Once you’ve written your pitch, you need to craft your request. Start by introducing yourself and explaining why you’re reaching out. Then, explain why you think your event is a great fit for the media outlet. You should also include any links to additional resources or press materials.

Step 4: Follow Up

After you’ve sent out your requests, be sure to follow up. You can do this by sending a polite email or making a phone call. This will show the media outlet that you’re serious about getting coverage for your event.

Here are some templates you can use when making your requests:

Email Request Template:

Subject: Request for Media Coverage of [Event Name]

Dear [Media Contact],

I am writing to request media coverage of [Event Name], which will take place on [Date] at [Location]. [Briefly explain the purpose of the event].

We believe that [Event Name] would make an excellent story for your publication/show/website. [Include any links to additional resources or press materials].

I look forward to hearing from you.

Sincerely,

[Your Name]

Phone Request Template:

Hello [Media Contact],

My name is [Your Name] and I’m calling to request media coverage for [Event Name], which will take place on [Date] at [Location]. [Briefly explain the purpose of the event].

I believe that [Event Name] would make an excellent story for your publication/show/website. [Include any links to additional resources or press materials].

I would greatly appreciate it if you could cover this event.

Thank you for your time.

Sincerely,

[Your Name]

Follow these steps and use these templates to help you request media coverage for your event. With the right preparation and persistence, you’ll be able to get the media coverage you need to make your event a success!

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Jay Feldman | Lead Gen Jay

🧲 I help entrepreneurs build lead gen machines 🏰 Scaled my agency to 62+ staff & $10 million 💰 Follow for b2b marketing tips that actually work